PODCAST · arts
Haunted Attraction Network
by Haunted Attractions Network
We connect the global Haunted Attraction industry through education, news, and events. Subscribe to our podcast for education and interviews with innovators in the Halloween space.
Episodes
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NEWS: $13.5 Billion on Halloween, & Gore Isn't Driving It
Halloween is bigger than ever! The NRF puts spending at a record $13.5 billion this year, with 74% of Americans celebrating and 49% starting their shopping in September or earlier. And gore isn't driving any of it: the top ways people celebrate are handing out candy, costumes, decorating…
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NEWS: 31 Days Until Halloween; Enjoy Some of It
Fall is officially here, and we're only 35 days away from Halloween. By this weekend, every major theme park Halloween event in the U.S. is open, Alton Towers, Movie Park Germany, and Disneyland Paris are open in Europe, and our tracker shows more than 30 haunts opening tonight and tomorrow…
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NEWS: why Halloween is becoming premium
At HHN this year, the premium tiers sold out first. Premium Scream Night, a capacity-capped evening at $399 a head, sold out on both of its dates. The R.I.P. guided tour, at $469, has sold out outright, and the only way left to buy that experience is a private booking for $5,000. Six Flags is...
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NEWS: haunted houses are the roller coasters of fall
It's Pumpkin Spice Week, and the theme park season is nearly all open too. In this week's newsletter: every major U.S. theme park Halloween event is either running or opens within the next three weeks, and haunted houses are the roller coasters of fall, the dedicated attractions that give the…
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NEWS: Movie tickets broke records. Are haunt tickets next?
Movie tickets broke records this summer, showing that people are still paying to go out. They're choosing cheaper formats, and a haunt ticket sits much closer to a movie ticket than to a theme park vacation. In this week's newsletter, we break down what that demand means for haunts this fall, the...
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NEWS: Quality vs. Quantity: Universal and Six Flags Split Halloween
Between Midsummer Scream and earnings week, this issue is dense. Disney, Six Flags, and United Parks dropped earnings, and the news is positive overall for our industry. Universal has a strong reputation, but Six Flags now operates the most haunted mazes in the world: 107, added to parks that...
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NEWS: Treatonimics - Guests Want Memorable, Not Cheap
Hershey has a name for the economy we've been describing all year: Treatonomics, "a consumer trend in which people prioritize joyful, memorable experiences and generosity over simply chasing the lowest price." Guests are still spending on Halloween, and they're looking for memorable experiences…
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NEWS: People Are Ready To Buy Halloween Now
Guests are ready to buy Halloween in July. That's the takeaway from Mars' annual Tricks, Treats and Trends report, which put consumer numbers on trends we've been tracking all year: 57% of US adults now consider Halloween a full season, 71% want sensory food experiences, and half of Gen Z is...
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NEWS: Halloween is less than 3 weeks away
The theme park industry spent years training guests that September and October were worth a visit, and it worked so well that Halloween is now the anchor of the entertainment calendar. In this week's newsletter, we break down what that means for haunts, who's still spending, and why consumer…
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NEWS: The K-Shaped Economy Comes for Halloween
Welcome to the circus! July 5th marks the official countdown to Halloween in the US, and the theme for 2026 is shaping up to be carnival. Bath & Body Works is the second national retailer to land on a haunted carnival theme, joining Michaels and Halloween Horror Nights' "Infernal Carnival of...
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NEWS: Comcast Splits as Universal Bets Big on Halloween
Halloween is having a moment, and Universal is here for it. Comcast announced it will split into two companies, with the entertainment half, NBCUniversal, anchored by its growing theme parks division. Since Comcast has made horror a central part of its brand, Halloween is about to become a much...
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NEWS: A Haunt Sells Memories, Not Scares
Two threads land on themes we keep circling back to: who you're selling to and what you're selling is changing. Families are one of the three groups still spending on attractions, and the new Universal Kids Resort is a direct play for that demographic. But, it seems to suffer from the same issue…
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NEWS: What 52,000 Hires Mean For Your Haunt
Spirit Halloween announced it will hire over 52,000 seasonal associates, the largest hiring event in the company's history. Most Americans don't go to a haunted house, but nearly all of them first encounter Halloween through retail. Retail is the first wave of the season, and it primes guests for...
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NEWS: Who Is Still Spending on Attractions?
Our job is to entertain people. How they want to be entertained, though, might be changing. New data from PGAV and Integrated Insight show that the audience for paid attractions is shifting, with visits down about 11% year over year, with the steepest declines among lower-income households…
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NEWS: Why haunts Are Becoming Scream Parks
Haunts and theme parks are facing similar challenges in entertaining guests: the connective tissue between the big moments is what makes the day (or night) work. In this issue: - Sinners Announced for Halloween Horror Nights Orlando and Hollywood - Hersheypark Dark Nights Sets June Audition Dates…
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NEWS: Why Haunts Are Weaving Food Into The Story
Last week I attended IAAPA Honors, and my biggest takeaway was something I saw last year: F&B as narrative. From LA Haunted Hayride's Cider Mill to Scarehouse Windsor's dinner experiences, the expansion of food carts at HHN, and all the haunts with hidden bars, we're seeing more haunts weaving…
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NEWS: What Disney and Six Flags Tell Haunts About Fall
Both Disney and Six Flags posted strong earnings this week, and while haunts are a few steps removed from the major theme park operators, it tells us something useful: guests are still booking, still spending, and still showing up. The two chains are taking different approaches to the same…
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NEWS: Trends shaping the 2026 Halloween season
It was a slow news week after the rush of Halfway to Halloween, but a few major trends are emerging that could shape this Halloween season. In this issue: -Dead Man's Party Returns to Six Flags Great Adventure -Six Flags St. Louis Enacts Strict Chaperone Policy -Universal Horror Unleashed Teases...
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NEWS: Halloween Creep hits a new record
Halloween creep is officially here. Mickey's Not-So-Scary Halloween Party returns to the Magic Kingdom on August 7th, the earliest start date in the event's history. But Disney is moving up the calendar without really reinvesting in the event itself. Combined with Universal bringing back HHN…
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NEWS: How Haunters are Celebrating Halfway to Halloween
It's Halfway to Halloween week, and haunters nationwide are celebrating. The Spooky Swap Meet is taking over Heritage Square Museum in LA, the East Coast Haunters Convention kicks off this week in Oaks, Pennsylvania, and it's also the opening weekend of Universal Fan Fest Nights, where Universal...
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NEWS: ECHC, Retail Creep, & 1,000 Disney layoffs
The East Coast Haunters Convention is less than two weeks out, and this week's HAN newsletter has your full guide to haunt tours, the show floor, seminars, and the Saturday night party at Shocktoberfest. Build season is picking up, and we're booking Vendor Spotlight Videos on the ECHC floor. Also...
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NEWS: Transworld 2026 - The Full Recap
TransWorld's Halloween & Attractions Show wrapped up Sunday in St. Louis, and this week's newsletter is dedicated to the full recap. We spoke with 16 vendors across the show floor, where the trend toward retailtainment was impossible to miss: booths are becoming experiences. We also covered the...
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The Haunted Attraction Association's 2026 State of the Industry Seminar
Held annually at TransWorld's Halloween & Attractions Show, the State of the Industry Seminar brings together HAA board members, haunt owners, operators, and vendors for a candid look at the past season and the challenges ahead. Moderated by outgoing President Jim Werner (Pennhurst Asylum), this...
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NEWS: Transworld Week is here
TransWorld's Halloween & Attractions Show kicks off this week in St. Louis. Whether you're heading to the show floor or following from home, here's what the industry is talking about heading into the biggest week of the year. Also this week:- Halloween Horror Nights 35 Reveals First Haunted House...
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NEWS: The Haunt Industry Descends on St. Louis
TransWorld's Halloween & Attractions Show returns to St. Louis next week with 450+ exhibitors, dozens of seminars, and a full week of industry events. We put together a guide to help you navigate it all. Also this week:- Travis Kelce Signs On as Six Flags Brand Ambassador- New State Lease Terms…
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NEWS: Haunt Convention Season is Underway
It's March, and that means convention season for the haunted attraction industry is upon us! This week: Preview the floor plans for TransWorld's Halloween & Attractions Show, coming up March 26th - 29th in St. Louis; Midsummer Scream Tickets On Sal; East Coast Haunters Convention Haunt Tour…
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NEWS: six Flags Rethinks Seasonal Events
Six Flags is rethinking seasonal events after cancelling Christmas lead to an estimated loss of 425,000 visitors. Also this week:- Imminent Doom Haunted House wins OSCARES Best New Haunt Award. Read the news here
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NEWS: 2026 OSCARES Award Winners, Haunt Tours, & More
The 2026 OSCARES Award winners have been announced, honoring excellence across the haunted attraction industry ahead of the March 28th ceremony at TransWorld. Also this week: Glenwood Caverns Files for Bankruptcy After $116M Verdict; Dark Masquerade Returns in March After Sold-Out Debut; Derry...
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NEWS: what Disney's new CEO means for Halloween
D'Amaro is Disney's new CEO, underscoring that Disney's future runs through physical experiences rather than linear media; we explain why this will benefit Halloween events. Also this week: Spooky Swap Meet Tickets on Sale; Runway Showcase at TransWorld's Halloween & Attractions Show; East Coast...
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NEWS: is your haunt capitalizing on Valentine's Day?
Over 100 haunts are opening for Valentine's weekend, and Dark Hour's new interactive mechanic shows how operators are evolving the off-season format. This week: Dark Hour's Glow Stick Mechanic Turns Blackout Haunts Into a Game; Universal's Hotel Strategy Crosses $1B Quarterly EBITDA; Attractions...
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Allen Hopps on Valentine Haunts, Interactivity, and Trends
Dark Hour Haunted House (Plano, TX) will bring back Love Is Blind for Valentine’s weekend, reintroducing the event with a new interactive mechanic that turns a traditional blackout haunt into a choice-driven experience. The limited-run event will take place Friday, February 13, and Saturday,...
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NEWS: Dark Harbor expands, Valentine haunts, & retail trends
Haunts nationwide are experimenting with immersive Valentine’s formats, while new retail data suggests a resilient outlook for the 2026 Halloween season. This week: Queen Mary’s Dark Harbor Launches "Dark Masquerade"; Cinema of Horrors' "Hearts of Horror"; Brass Ring Excellence Award Finalists;...
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Fright Nights WV’s NEW Valentine Survival Horror Experience
Fright Nights WV is opening for Valentine’s weekend with Final Cut: ‘Til Death, a survival-horror experience that places guests directly inside the story while they navigate Valentine’s-themed horror scenarios. Layered inside the attraction is Cupid Crawl, a three-stop bar crawl hidden behind...
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NEWS: what makes a Valentine haunt successful?
100+ Haunts nationwide are preparing to open for Valentine's Day next month, and we'll explore one haunt, Fright Nights WV, and its strategy in depth. Plus: VFX Creates Launches 2026 Product Line; Is Six Flags Preparing to Sell More Parks?; Scooby-Doo Meets Universal Monsters at USH; The…
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NEWS: Universal Plans Middle East Theme Park
Universal is reportedly exploring plans for a theme park in Saudi Arabia, funded through a licensing arrangement backed by a government entity. If it moves forward, the project would place Universal alongside Disney, which recently announced a similar licensing deal in Abu Dhabi—one Disney says...
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NEWS: Merry Hauntings from the Haunted Attraction Network
Merry Hauntings from the Haunted Attraction Network! While most haunts have concluded their holiday run, 8 haunts are still operating this coming weekend. Also this week: Six Flags Magic Mountain Delays New Coaster; Zombie Fun Run at Field of Screams PA Raises $8,000 for PA Breast Cancer…
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NEWS: Holiday Haunts Surge Nationwide This December
156 haunted houses nationwide are extending the scare season into December! Nearly half of all events (48%) are concentrated in Southern states, with Texas leading the nation at 14 holiday haunts and Pennsylvania close behind at 13. Also this week: Six Flags Appoints John Reilly as New CEO…
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Inside IAAPA’s Haunting Grounds 2025
IAAPA Expo 2025 underscored a clear trend: seasonal events continue to grow, even as IAAPA’s Haunting Grounds remains a modest pavilion compared to dedicated Halloween shows like TransWorld. This year’s exhibitors highlighted how operators are expanding fall and holiday offerings with modular...
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NEWS: Seasonal Growth Takes Center Stage at IAAPA
IAAPA Expo 2025 returned to the Orange County Convention Center with record-breaking attendance and a show floor packed with innovations across the attractions industry. Among its newest and fastest-growing areas is the Haunting Grounds, a dedicated pavilion in the North Concourse focused on...
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Nightmares on the Rogue: Oregon’s #1 Haunted House Started as a Youth Fundraiser
What began as a youth center fundraiser in 2019 has grown into one of the most acclaimed haunted attractions in Oregon. Nightmares on the Rogue, located in Medford, is now a 30,000-square-foot Halloween destination featuring three immersive haunted houses and a bustling midway. At the heart of it...
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Hera’s Nightmare Introduces The Horror Vault Selfie Walkthrough
In Westminster, Maryland, Hera’s Nightmare is planning an ambitious year-round expansion. After winning the 2025 OSCARES Award for First Year Haunt, owner Carlos Rivas doubled the attraction’s size to 25,000 square feet and introduced The Horror Vault — a selfie walkthrough designed for guests to...
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EXCLUSIVE: New Haunts at Hersheypark Halloween and Dark Nights 2025
Dark Nights celebrated its fourth year as part of Hersheypark Halloween (Hershey, PA) with the new Kill 'n Fill maze and Path of Shadows Coven's Curse scare zone. The Haunted Attraction Network went behind-the-scenes with some of the creative team to learn about the continued evolution of their...
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NEWS: From Halloween to Holidays: What’s Next for Haunts
Halloween may be behind us, but the industry is already shifting into its next phase. In this week’s newsletter, we look at a few insightful stories from this last season, then look ahead to the growing wave of post-Halloween events—from Krampus offerings to holiday-themed haunts—and what this...
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Halloween Special: Trends, Tropes, and Takeaways
From Hollywood to Florida and New York to Oregon, this year’s Halloween season proved that the industry is evolving—just not abandoning its roots. Sliders continue to grow as choreographed street theater, chainsaws remain the undeniable American haunt anthem, and creative teams nationwide are...
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NEWS: Peak Haunt Season Arrives with Major Updates Nationwide
As haunts across the country enter their busiest weekends, new stories and surprises are emerging from every corner of the industry. From Frightworld’s AI-inspired Mainframe Massacre to The Thirteenth Hour’s expanded finale, creativity remains at the forefront—even as major parks like Six Flags...
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NEWS: Fear Factory Transforms Fire Damage Into Tribute; Treat Maps
After a grassfire in July destroyed a small structure near the train tracks, Fear Factory SLC (Salt Lake City, UT) rebuilt the damaged area and turned the loss into inspiration. Also this week: Disney Raises Prices—Is the “Happiest Place on Earth” Now for the Wealthiest? ; Uniquely Chinese...
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NEWS: Haunts Open to Record Crowds; Spooky Awards
Last weekend was the first full opening weekend for most Haunted Attractions Nationwide. While most haunts are reporting steady numbers, several have reported 'sold-out' nights. If this trend continues, it could mean an excellent year for the industry. Also this week: Spooky Awards Finalists &…
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NEWS: HAA Certifies 67 Top Haunts; 2025 Halloween Trends
The Haunted Attraction Association (HAA) has certified 67 haunted attractions nationwide as 2025 Top Haunts - a record year. Since its inception, the Top Haunts program has been the benchmark for professionalism and safety in the haunted attraction industry. Also this week: Halloween & Costume...
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NEWS: Halloween Trends & Knott's Scary Farm Opens
This past weekend, Knott's Scary Farm (Buena Park, CA) opened for its 52nd season, running 26 select nights through November 1st. This year's lineup includes ten mazes, five scare zones, three shows, and more, with over 1,000 horrifying creatures lurking in the fog. Also this week: Halloween…
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NEWS: Dark Nights at Hersheypark Debuts New Haunt & Entertainment
Dark Nights at Hersheypark (Hershey, PA) opened this past weekend, running eight weekends through November 2nd. The event features five haunted houses, four scare zones, access to over 50 rides, seasonal foods & beverages, live entertainment, and more. Guests can enjoy family-friendly fun by day...
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ABOUT THIS SHOW
We connect the global Haunted Attraction industry through education, news, and events. Subscribe to our podcast for education and interviews with innovators in the Halloween space.
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Haunted Attractions Network
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