EPISODE · Jul 1, 2025 · 3 MIN
Which team should be responsible for integrating AI into your product?
from MarTech Podcast ™ // Marketing + Technology = Business Growth
Who should integrate AI into your product? Joyce Gordon, Head of AI at Amperity, shares her expertise on AI-driven personalization and customer identity resolution. She explains why product and engineering teams should handle technical implementation while business teams should identify use cases, and outlines how unified customer data creates the foundation for effective AI personalization strategies that drive measurable revenue impact. Show NotesConnect With:Joyce Gordon: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Determine which teams should lead AI product integration with Joyce Gordon from Amperity.
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Which team should be responsible for integrating AI into your product?
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