EPISODE · Jul 17, 2017 · 24 MIN
Which Works Better: Positive or Negative Content?
from The HeyCreator Show · host HeyCreator
Which works better in content marketing — positive messages or negative ones? Well … it depends. On the one hand, as content marketers, we want to associate ourselves and our content with lots of great feelings — that’s what makes our audience want to spend more time with us. On the other hand, negativity bias... Listen to episode
What this episode covers
Which works better in content marketing — positive messages or negative ones? Well … it depends. On the one hand, as content marketers, we want to associate ourselves and our content with lots of great feelings — that’s what makes our audience want to spend more time with us. On the other hand, negativity bias... Listen to episode
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Which Works Better: Positive or Negative Content?
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