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May 2, 2018 50 min

While you were Away: DTC Playbook

from ADLANDIA Hosted by iHeartPodcasts

Jen Rubio, Co-founder of Away, jets in to the studio (and yes she did come toting bags on the way to her 50th flight of the year) to chat with Alexa and Laura on how brand is a crucial agent of growth in the business - - maybe even more than the physical product, focusing on the customer experience and relationship with data, investing in talent for their mindset and capability not necessarily their resume, and how the industry isn’t thinking about TV (YES TV) the way DTC brands are and seeing it’s value. All this and her clear-headed, with product recommendation included, #KILLBUYDIY. Get carried AWAY with this one ADLANDIA. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

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Jetsetting Jen Rubio of Away on how brand might be more important than physical product.

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While you were Away: DTC Playbook

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This episode was published on May 2, 2018.

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