Whiskey Without Boundaries Ft. Andrew Lix & Johanna Barnowski (Cleveland Whiskey)

On this episode of Marketing Moves, we sat down with Andrew Lix, National Sales Director, and Johanna Barnowski, Marketing Manager at Cleveland Whiskey. Known for pushing boundaries, Cleveland Whiskey blends tradition, science, and creativity to craft award-winning spirits that stand out in a crowded market. Andrew and Johanna share the company’s journey from its family roots to national distribution, what it means to be “radically different,” and how they’re using innovation in both product development and marketing to grow a loyal customer base. From experimental woods to seasonal releases like Magic Rabbit and Christmas Bourbon, we dive into the challenges and opportunities of the whiskey industry today, and how Cleveland Whiskey is building a brand that resonates far beyond its hometown.