Whiskey, Women & Indian Malts: Ajay Nayyar (COO, Tulleeho India) on Luxury Spirits, Bar Trends & Storytelling

Join us for an engaging episode of "The Brand Called You" featuring Ajay Nayyar, COO at Tulleeho India, and a leading expert in the world of luxury spirits! Hosted by Ashutosh Garg, this episode dives deep into the evolving landscape of whiskey culture in India, the rising appreciation of single malts, and how brands are creating immersive experiences for modern consumers.Ajay shares fascinating insights from his journey, including his time at Diageo, and discusses how Indian consumers are redefining the whiskey experience—women emerging as a fast-growing segment, the importance of storytelling, and why Indian single malts are now rivaling global brands. Get an insider look at whiskey tasting rituals, trends in India's top bars, and the innovative techniques making Indian malts world-class!Whether you’re a whiskey lover or curious about the luxury beverage industry, this episode is packed with stories, industry secrets, and future trends you won’t want to miss.