WHISKY WITHOUT BORDERS.

In this episode of Not Another Whisky podcast, Mitch dives solo into the fascinating world of global travel retail and its impact on the Scotch whisky industry. Joined by special guest Andrew Bardsley, Global Director of Prestige at Pernod Ricard, they explore the importance of airport whisky shelves, the allure of travel-exclusive releases, and the exciting new Aberlour range. Andrew shares insights from his 20+ years in the spirits business, detailing how travel retail has evolved and why it's a critical shop window for whisky brands. They discuss everything from consumer behavior, the role of brand ambassadors, and the growth of whisky in Asian markets, to the challenges posed by economic factors and tariffs. 00:00 Introduction to the Episode 00:19 Exploring Global Travel Retail 01:33 Special Guest: Andrew Bardsley 03:07 Andrew's Role and Experience 05:42 Understanding the Travel Retail Market 06:48 Investment in Travel Retail 09:45 Consumer Engagement and Demographics 12:54 Avalara's Travel Retail Range 16:20 Global Trends and Market Changes 18:58 Insights on Consumer Data 20:20 Boutiques in Travel Retail 22:30 Creating Memorable Consumer Experiences in Airports 24:03 The Importance of Asia in Travel Retail 26:02 Travel Retail as a Test Bed for Whisky 28:57 Engaging Whisky Enthusiasts and Broader Audiences 32:37 Future of Travel Retail 36:12 Scotch Whisky vs. Other Spirits in Travel Retail 39:34 Personal Whisky Preferences and Stories 41:23 Favorite Airports and Consumer Behavior Insights 43:23 Final Thoughts and Upcoming Whisky Launches Hosted by Mitch Bechard and Daz Haldane, this is where the whisky world gets pulled apart properly, with stories, insights, and the occasional bit of chaos along the way. 🥃 New episodes every week(ish) 🎤 Live shows & tastings across Scotland 🎟️ Web: www.notanotherwhiskypodcast.com 📩 Enquiries & partnerships: [email protected] 📲 Follow us on Instagram