Whispers, taps and tingles — what is ASMR?

This episode was first broadcast in September 2021.Have you heard of ASMR?Whispery, clicky, crinkly videos are massive on YouTube - racking up millions of views.The idea is that these sounds elicit a certain tingly, calming sensation in some people.So what is ASMR and what does the science tell us about it?Is it real … or pseudoscience? And why do some people get the opposite reaction – irritation rather than these pleasant tingles?