Whitehat link building for eCommerce (E158)

Jeff OxfordFounder and CEO of 180 Marketing Show Notes eCommerce SEO is a different scale and sizeLink build strategiesProduct ReviewsHARO - Help a reporterGuest PostsReach out, send your bioTop blog listsBudget< $100 per link - Bad$200-300 - More common whitehat linksSend examples of past linksAsk if they own the blogs Sponsors: PrisyncSpark Shipping Links: https://www.180marketing.com/https://linkhunter.com/ Transcript: Charles (00:00): In this episode of the Business eCommerce I talk with Jeff Oxford about whitehat link building for e-commerce. This is a business of eCommerce episode 156. Charles (00:20): Welcome to the business of e-commerce the show that helps e-commerce retailers start launch and grow their e-commerce business. I'm your host, Charles Palleschi with Jeff Oxford. Jeff is the CEO and founder of one 80 marketing and SEO company focused exclusively on SEO and content marketing for e-commerce businesses. As Jeff on the show today, talk about link building specifically for e-commerce businesses. There's definitely some nuances that make link building different when it comes to e-commerce. So I think he really digs into that and this is his focus. So he brings some great tips that I think really everyone should listen to. It's something that link building isn't talked about that often it's something that I think a lot of folks kind of focus more on the on-page more and some, some other factors when it comes to SEO. But I think link building really is one of the keys to making your SEO strategy work. Charles (01:14): And Jeff really goes deep and specific when it comes to e-commerce link building. So I think you should watch the entire show. He gives three strategies on how to build links and some concepts on budget. And we should be looking at if you're thinking of getting into us. So let's get into the show and listen right to the end. He also talks about his product which I think is actually great. You should check out I'll link to in the show notes. So let's get into the show. Hey Jeff, how are you doing today? I Jeff (01:42): Am doing great. Charles, how about yourself? Charles (01:45): Doing good. Thanks for coming on the show. I've had a few guests there in the past. Talk about SEO, but kind of more of a focus on link building. I feel like that's not something I've touched upon at least here in the past. So I'm kind of excited to get into that aspect of it real quick. First one, any marketing you're the founder, how you've been doing SEO for, for how long Jeff (02:07): I would do an SEO for about a decade now, mainly on e-commerce sites. So I'm little side stories. I've built my own in the past, back in like 2012, built my own e-commerce sites, drop shipping sites had success there and then decided just to kind of pursue the e-commerce marketing side of it and focus less on the operations. Charles (02:27): How would you say? So when you say you focus on e-commerce, how is e-commerce SEO different than, you know, if I'm a SAS or whatever any other sort of company, how has e-commerce SEO different? Jeff (02:40): I'd say the bit, one of the biggest differences is just the scale and size. I mean, of course you can have a small e-commerce site. That's just selling a few products. Maybe they have like a small catalog under 10 products. In which case that's going to be pretty similar to how you'd approach SEO for a SAS or your typical brochure website. We, when you start having a website with, you know, hundreds of thousands of products and dozens or hundreds of categories, it's a whole nother, separate set of challenges. And the biggest difference is just prioritization. Prioritization is super critical. You know, you don't have all the resources in the world to make, you know, optimize every change perfectly. So you have to prioritize, you know, apply the 80 20 rule, which products and categories can bring the most results and traffic.