Whitelisting: Turning Non-brand Pages Into Your ROAS Engine

This week Brad, Zach & Andrew tear into whitelisting, the practice of running Meta ads from a page that isn't your brand's page. They walk through the wins of how well they work and dissect what is actually moving the needle: the creative or the non-branded page. They cover the different page types brands should be testing along with creating a scalable process to gaining new whitelisted creatives. And lets not forget the one Meta Ads Library hack that lets you spy on any competitor's whitelisted ads. Key Takeaways: How duplicating an existing ad but changing only the Facebook page unlocked a 5X return. Why "celebrities" creatives tend to only spike CTR yet tank conversions, and how to spot this trap early. The page type (brand page, creator page, or unaffiliated "meme-itorial") that outperforms for each demo How to budget creator fees using a flat rate plus a %-of-spend bonus, so everyone roots for scale The page type that is the cheapest, no-brainer starting point for first-time whitelisters Why a 60-day contract is your go-to to de-risk your first whitelisting test   Leadsie Is Your Shortcut to Scalable Whitelisting Stop chasing screenshots.  Skip the "how do I give access?" DMs. With Leadsie, one link lets creators whitelist your brand - no confusion, no delays. Learn more about Leadsie and and exclusive offer just for Scalability School listeners https://www.leadsie.com/partner/scalability-school Learn more about the Scalability School Podcast or listen to other episodes head to https://scalabilityschool.com To connect with Andrew Foxwell send an email [email protected] To connect with Brad Ploch send him a DM at https://x.com/brad_ploch To connect with Zach Stuck send him a DM at https://x.com/zachmstuck Learn More about the Foxwell Founders Community at http://foxwelldigital.com/membership