Who Actually Needs to Hear from You?

You've identified your area of expertise and you know what you want to achieve—but are you sure you're talking to the right people? In this episode, Matty introduces a two-question framework for identifying the audience that's the right fit for your expertise: can you benefit them, and can they benefit you? Using her own experience writing Podcasting for Authors as a worked example, she walks through five dimensions for assessing whether your expertise will genuinely serve a particular audience—topic, context, aptitude, goals, and experience—and explains how your audience's resources and authority need to match your own objectives. She also offers three simple tests for validating your audience choice before you spend months creating content for people who may not actually need what you're offering.#ProfessionalDevelopment #SecondActCareer #SidelineCareer #Sidehustle #FromExpertiseToAuthority #CareerTransitionYou'll find the text version of this content at https://substack.com/@mattydalrymple.You’ll find video at https://www.youtube.com/@mattydalrympleYou'll find audio on the From Expertise to Authority podcast.If you’d like support developing a personalized pathway from expertise to authority for yourself, please check out my consulting service at https://www.theindyauthor.com/authority, and if you’re an event organizer, I’d love to share with your community a framework they can use to develop their own path. If you’d like to get in touch, just drop me a note at [email protected]. Get full access to From Expertise to Authority at mattydalrymple.substack.com/subscribe