Who's composing music for my washing machine?

Have you noticed that your newer appliances are serenading you? Many new washing machines, dishwashers, dryers, and vacuums have sonic signatures. But why? And who are the composers making music for the machines in your home? Flora talks to sonic branding experts Audrey Arbeeny, who has developed sounds for washing machines; and Joel Beckerman, who has composed for Roomba.  Guests:  Audrey Arbeeny is the owner and executive producer of Audiobrain. She’s composed for Whirlpool, KitchenAid, the London Olympic Games, and Microsoft’s Xbox 360.  Joel Beckerman is a composer and founder of Made Music Studio, and author of “The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy.” He’s composed for the NFL, IMAX, and the Roomba vacuum.  Other episodes you may enjoy: Are Physical Buttons And Knobs Making A Comeback? Common Loons Are Pop Music Icons Want SciFri gear? Check out our new shop! Transcripts for each episode are available within 1-3 days at sciencefriday.com. Subscribe to this podcast. Follow our show on Instagram, TikTok, Facebook, and Bluesky @scifri and sign up for our newsletters. Got a science question that’s keeping you up at night? Call us: 877-472-4374 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.