Who Are The Soccer Billionaires That Bought Into World Supercross? | Midweek Podcast

After a tumultuous few weeks with rumors of race cancellations, boardroom negotiations with financial backers, and a press release that promised "positive future developments" to support the FIM World Supercross Championship, SX Global has announced the sale of its business to a new investment group. The organization, led by Kyril Louis-Dreyfus and Juan Sartori, will work alongside longtime WSX principal Adam Bailey, who will maintain his role as CEO of the series as it continues its second year. Kyril is the son of Robert Louis-Dreyfus, who served as CEO of advertising firm Saatchi & Saatchi and sporting giant adidas, while his great-great-grandfather Léopold Louis-Dreyfus established the family's businesses in agriculture, shipping, energy, raw materials, and finance that, according to its 2022 financial report, operates in more than 100 countries with 21.6 billion dollars in total assets. Sartori is known for forming the Union Group immediately after graduating from the University of Lausanne in Switzerland, and through his increasing political influence with the National Party, the oldest active political group in the South American country. Louis-Dreyfus and Sartori have been close friends and business partners for some time. Both are on the board of directors at Sunderland AFC and will join Adam Bailey in similar roles at SX Global.