Who Are We Marketing to When 90% of White Collar Jobs Are Gone?

What happens to marketing, consumer culture, and the businesses built around them when AI eliminates 90% of white collar jobs? In this episode, Sean sits down with Zachary Rischitelli to explore how networking, relationship-building, and human connection are becoming the most durable competitive advantages in an increasingly automated world. Zachary shares how his business has sustained client relationships for over sixteen years through genuine personal investment, not transactional card-swapping, and why showing up in person still moves the needle even as LinkedIn floods everyone's inbox. You'll also hear his simple but powerful networking reframe: be interested rather than interesting, a mindset shift that cuts through small talk and builds real trust fast. If you're thinking about how to future-proof your business and your relationships before the landscape shifts beneath you, this conversation will give you a lot to chew on.──────────────────────────────────────────────────────📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)──────────────────────────────────────────────────────Get my brand new eBook free - https://welivetobuild.com/network──────────────────────📋 WORK WITH ME──────────────────────▶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook▶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship──────────────────────🔗 CONNECT WITH SEAN──────────────────────▶ LinkedIn: https://linkedin.com/in/seanweisbrot▶ Inquiries: [email protected]──────────🕐 CHAPTERS──────────00:00 - The Networking Hack Nobody Talks About00:22 - Building a 17-Year Business Through Relationships03:46 - "Be Interested, Not Interesting" in Practice06:22 - Reading Body Language at Networking Events08:39 - Moving Past Small Talk With Strangers11:31 - What Makes Networking Events Exhausting19:07 - Pitching a Marketing Agency in the AI Era21:15 - Who Are We Marketing to When AI Wins?28:17 - The Acquisition That Only Goes Forward36:53 - Work-Life Balance Is a Founder's Hardest ProblemLeave a Review (it truly helps us grow): https://welivetobuild.com/review Hosted on Acast. See acast.com/privacy for more information.