Welcome to the Bea Bold in Business podcast. My name's Manta Hearn and I'm the host of this amazing channel. I wanted to bring you a place where you hear from myself and other amazing inspirational business people on their journey to the success they've created. I wanted to bring you the offline journeys to the online successes we see on social media.
I want to create a place where you hear the struggles people have improved, the challenges, the lessons they've learned, the mistakes they've made, so that you know that ordinary people can create extraordinary things every single day and that it's totally possible for you too. The Bea Bold in Business podcast is a place where you are going to hear real, genuine, what's and all stories from some of the most exceptional people in business and how they succeed it anyway. If you are ready to show up in your business, if you are ready to be bold, if you are ready to learn from your mistakes, if you are ready to bounce back and become more resilient, this is a podcast for you. And me, some out of the Hearn, I cannot wait to welcome you, support you, empower and inspire you and share with you the stories that sometimes don't get shared online and give you this real refreshing approach on how building a business sometimes can be hard, sometimes involves failing, sometimes involves struggle, but you can still succeed anyway.
So welcome to the Bea Bold in Business podcast and I cannot wait for you to take your invitation to be bold in your business too. Who are you posting for? Who are you posting for? Who are you posting for?
Who are you posting for? That's what we're talking about. Are you posting more for the algorithm? Are you posting more for the engagement race?
Looking at when to post, what to post, apps for posting? Or the post, post, over the world? Or are you focusing on posting too? Make an impact on your audience, serve them amazing value, be seen as the expert, have fun and build your brand.
Who are you posting for? Who are you posting for? Martin, my video editor, he's going to have fun with this. I wonder what he'll do, maybe we'll get some strobe lights, maybe he'll put some multi-coloured video backgrounds on, who knows, Martin, you've probably worked your dream on this.
But it's true, he's posting for and I wanted to just create this video because I think it's a bit fun, you know, we can get so sucked in, so sucked in. Only post once a day, post three to five reels a day, use 30 hashtags, make sure 10 of them are big, 10 of them are small, 10 of them are medium. Look at the density, shadow banning, who's using what hashtags? Use locations, add every single element to your story so that Instagram knows that you're there, do a live in your group once a day, make sure you've got an IDTV, a mini training, make sure you repurpose onto YouTube, I mean, that isn't even the end of it.
And sometimes that can then stop you and you end up procrastinating and you're like, I don't actually want to do this now, I've got content block, I don't feel creative, I feel like this is a chore, I don't have time, I can't make this as amazing as I want it to be. And it just becomes, yeah, a burden, social media is there to amplify your message, not restrict it, is there to amplify your message. And I've even been trying this and a few, well, when you watch this, I've probably about a few months ago, I ran a bonus masterclass for my 5K females, my three month masterminds, and it was all about starting to see the next level for your social media, so I'm challenging that. So I'm doing that at the moment, I'm challenging myself with my social media right now to focus on posting more than I want to, maybe posting twice a day, looking at making sure that I'm hitting the audience I've got at different times, creating content from reels, IGTVs, lives, just varying my content.
And why am I doing that? Because I'm here to serve the audience I've already got and growth is amazing, of course, you know, I love to grow my account and nurture new people and have, so many people find out that I'm so grateful for that and grateful to be able to serve you. But what I really want to make sure that I'm doing is also serving the audience I already have, and making sure that they get the very, very best from me. So in order to do that is really important, that I give myself the best opportunity to serve my audience and give them content that they can enjoy whenever they need it.
So if you currently feel restricted by the algorithm dictated to by the engagement rate or looked at and judged because you don't have a million likes, you know, and I've seen posts like this and reels where it says this account has a million followers, but only 10 likes. And then it goes, that's weird, you know, that real. And I get it, of course, but at the same time, likes do not equal money in the bank. Likes do not mean that you can impact other businesses, charities, organizations, it doesn't mean you can impact your family.
Likes do not equate to the success of your business. And what's really important is who are you posting for? Are you posting just with the intent to go viral? Are you posting just because you want everyone to share it?
Or are you posting because you've got something to say? Are you posting because you feel like it? Are you posting because you're having fun? Are you posting because you're what your audience is not what you're doing?
So, you know, we've been trying this and on my feed on my Instagram at the moment, we're doing some carousels with some wins, my six-figure mastermind wins, my five-figure wins, twice a month, twice a month, one of each. And of course, the engagement on those is lower because people don't tend to engage on what other people are doing and the success of having a masterminds that they're not in. But what's important for me is when people then find me, not only have they got my highlights, they've got my sales pages, they've got my website, but they've also got posts on my platform that show them what's happening inside my masterminds. So what do you think is going to have a bigger impact?
That or just a viral post that has no redness to what I'm doing in my business? So really, really start to think about that. Who are you posting for? Who are you posting for?
Why are you doing this? You did not start a business to be dictated by an algorithm. You did not start your business to spend hours upon hours and pan hours and hours and hours looking at different hashtags, creating filters. You didn't want to do that.
Well, maybe you did. That's amazing. But you didn't. And social media is the only thing you want to be working on.
Let's reset the focus. Post on social media when you want to. Post on social media when you have value to add. Post on social media when you want to make an impact.
Post on social media when you are ready to show up and serve. Post on social media, connect with your clients on social media when you are ready to. Social media has a great way to amplify your brand and your message if you see it that way. So let's just reset the bar.
And really look at that for yourself. So that's why I want you to spend some time looking at the moment. How can you make sure that your business, what you are doing online, what you are doing for your social footprint, for your brand, for your clients, for your marketing, for your energy, for your vibe is suited to how you want to show up and not dictated to by an algorithm, algorithms and all of that. Obviously, I pay attention to it.
But at the same time, what matters more to me, my energy, being able to show up and serve and value. And I know these videos, I pay to have these videos edited. I pay to have these videos scheduled. I pay to then have traffic drawn to these videos so that you see it in case the algorithm doesn't support it.
So I'm backing myself with money and you might not even watch the whole thing. You might not even be watching this in one here. You might not decide to work with me as a client. You might think, I'll hear she is again.
And I do these every week, every week. And I don't even use my business pages much as I do my Instagram. But why am I still doing it? Brand awareness.
For the people that are here that do have, it does make an impact too. For the people on my podcast that then listen to it because it's been on here and they would rather have audio. I want to be able to support my community in every way possible. And if that means I need to invest in that process as well, so that it's the best quality, best energy, best vibe.
I want to do that. And therefore it means the way people do work with me. They've got even more to consume. They've got even more support.
Why wouldn't I want that? Why wouldn't I want some of the potential ones to work with me, join my programs, be my masterminds to have as much access to me as possible. I want that. I want to feel like they are served on every level.
I want to create that omnipresence online. So it's not about the algorithm. It's about my goals for my business, for my message, for my audience, for all of you to feel like you have been served. So my question for all of you, and let's just go back to the point here.
Who are you posting for? Why are you posting? And if you kind of lost that, then let's just get that back for you. You know?
Who are you posting for? That's why we need to focus on. If the algorithms didn't matter, if nothing around engagement or any of that existed, what would you be doing differently online? How would you be showing up differently?
Would you post more? Would you be more quirky? Would you be more wacky? Would you do more videos?
Would you worry about anyone watching them or not watching them? What would be different? How would you be showing up differently? And let's really, really start to do that.
So that's my challenge for you. If you're listening to this and watching this, can you let me know in the comments? Yes, that's all I want. Yes, three letters.
Yes. Yes. I'm going to take on the challenge to start doing things without the fear of the algorithm, the focus, what everyone else is doing. And if you are, I want you to start tagging me what you're doing.
Let's celebrate that. Just celebrate the fact that you're on my making an impact, making a difference and putting your message out there. That's key. So that's what I want you to do.
Who are you posting for? Why are you posting? And let's get back to connecting with that. And if you want support on this and you're not sure about how you can do it, you're not sure about what that looks like, then just let me know.
And I would be more than happy to give you some pointers. You know, my brain is like, literally endlessly filled with ideas. So I'm more than happy to give you different suggestions, suggestions, strategies, quick wins, so that you can really start moving your business forward in a way that makes you feel alive again. It might be fun, you know?
Let's do this. Let's take back control. Let's take back control of the algorithm. Yeah.
I'd love it if I split now listen to this and think we can ban that because you're talking about the algorithm every two minutes. Hey, it's back. Anyway, that's that, isn't it? So who are you posting for?
I hope you enjoyed this and I really hope this is giving you some food for thought about how you want to be showing up for your audience, for your clients, for your business, for your income, for the impact you want to make. Come on, let's get real. The likes are not what really matters here. It's about how you're showing up and who you're serving.
So one last time, who are you posting for? Running a business can be hard. And running a business alone as a solo-preneur is even harder. If you are fed up of figuring it out on your own, making mistakes and struggling alone, trying to learn as you go, taking one step forward and follow it, you take two step backwards, there is always more that we can learn together.
The BMA is the place for you. I'm extending a warm invite for you to join the place for female entrepreneurs to support and empower one another, to seek high-level coaching and mentorship from me, and to have access to invaluable resources, templates and worksheets for you to succeed, scale your businesses, and grow together. As an affordable, low investment every month, the BMA couldn't be more perfect for you. The Bold Moves Academy is focused at coaching female entrepreneurs in what they need most to accelerate their business and make the progress they deserve.
Building a successful business doesn't have to be lonely and it certainly doesn't have to be complimented. I can't wait to see you inside the BMA today.