Who Are You Writing Your Website Copy For?

Do you struggle to understand if you should write for Google or your ideal guest for your short term rental or glampsite? It's a tricky balancing act and often feels like a never-ending tug of war! In this solo episode, Sarah explores how to strike the balance just right.The detrimental effects of writing solely for Search Engine Optimisation (SEO) are huge - often resulting in lifeless and robotic copy. The pitfalls of neglecting essential keywords that facilitate discoverability online can have a negative impact too.Often leaving you feeling like you are stuck between the devil and the deep blue sea... By adopting a guest-centric approach whilst integrating vital SEO elements, we can craft compelling copy that resonate with our potential guests and simultaneously enhances your visibility on search engines. The episode dives into Sarah's practical strategies for constructing effective website copy that captivates and converts, emphasising the necessity of clarity and structure in our communication. Having website traffic alone is not enough. We need to convert web visitors into paying guests as efficiently as possible.---Key Takeaways: The balance between writing for SEO and connecting with your ideal guest is crucial. Writing solely for Google results in robotic copy that fails to engage potential guests. Effective website copy should incorporate emotional storytelling while also being optimised for keywords. Understanding your guest's motivations is essential for creating compelling and relevant content. It's key to remember search engines don't buy, people do. Google does not spend money with you!---Handy Links from this episode:Sarah's SEO Made Easy CourseBook a free call with Sarah to discuss your websiteFree SEO Plugin for Wordpress - Yoast SEO---Do you have a marketing roadmap for your business?No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.---Are you currently rely on Airbnb or another online agent (OTA)? Take Sarah's FREE quiz here - it's time to give them the boot!---Connect with Sarah:WebsiteInstagramFacebookLinkedIn---