Who Builds Equity-- Going Public
from ICTPODCAST
When Brad Elliott Founded Equity Bank in 2001, he did it with one bank purchase, 25 investors and 19 employees. "18, I fired somebody on the first day," Brad corrects me. Taking a company public is, at its core, selling ownership of the business to a new group of investors. Most of us have heard the phrase "going public," but few of us understand how demanding the process actually is. Brad Elliott and Greg Kossover walk through the thinking that led them to take Equity Bank public in 2015, and then the work required to get there. Their account—both the financial mechanics and the emotional weight of the decision—gives a clearer picture of what it really feels like to GO PUBLIC.
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