Who Buys Diamonds Online? Lots of People, Says Signet Jewelers

Signet Jewelers - parent company to Zales, Kay and several other brands - has seen its digital sales quadruple since the start of the COVID pandemic. And an estimated 85 percent of customers interact with the company digitally at some point during their shopping process, according to company CEO Gina Drosos. But pushing the company towards a digital future is just part of the transformation plan Drosos put in place after becoming CEO in 2017. "Our transformation has been both strategic and cultural, with cultural being probably even the more important of the two," Drosos tells Leadership Next. Also in today's conversation: tracing the diamond supply chain, the importance of having a diverse leadership team, and inflation's impact on the jewelry industry.