Who Gets the Credit? The Hidden Politics of Creative Ideas

Hosts Jeremy and Marc unpack the messy realities of creative credit in agencies—from brainstorm dynamics and idea theft to the junior/senior power plays that shape who gets recognized. They share real anecdotes, psychological reasons ideas get lost, practical tips for protecting and sharing credit (individual ideation, follow-up notes, and leadership that gives credit away), and when it’s time to move on from a toxic culture.