Who Gives A Crap Founder: The 8 Principles to Building a Global Consumer Brand

 Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMKJ Ignitehttps://www.mkjignite.co.uk/GS1 - https://www.gs1uk.org/Big Fish - https://bigfish.co.uk/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/Simon Griffiths is a founder like no other. Who Gives A Crap are a brand like no other. Our conversation was like no other.Brand building like no other. J’addoreeeee Who Gives A Crap. Reinventing Toilet Roll. Wallops and whips of Warhole-esque colours. Transforming toilet paper into lusciously lurid story telling machines.Wipe ya bum, donate ya dough to charity. First philanthropic brand to donate + £13m to Charity Simon’s approach to brand building TOTALLY breaks the rules of convention. Prepare to have all your “bogged down” traditional ways of thinking wiped clean ;) On a deeper level, our conversation taught me what to ACTUALLY Give a Crap AboutON THE MENU: 1. Why Too Much Purpose Makes a Brand Boring and One Dimensional - Brands are like a Human with lots of depth and texture 2. Going from Good to Great Brands: Why a Brand is an Orchestrate Not a Solo Singer3. WGAC Principles for High Performance Cultures: Autonomy + Mastery + Purpose 4. WGAC Hiring Principles: Culture Add > Culture Fit - are you a Scruncher or Folder 5. How to Build a Remote Working Global Brand: Life-Work Balance vs. Work-Life Balance and Return to Business vs. Cost to Employee6. Why You Must Embrace Screwing Up as PR Ammo- Allows you to build a Deeper connection with Employees and Consumers 7. Why Being Normal is Dangerous for Founder - Your weirdness + quirks allow you to see the World Differently 8. How to Get Tone of Voice to Land in Different Countries that Aren’t English Speaking - Hire Localised Talent 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)