Who is AI for, us or Big Tech⁠?

Enrique Dans' column and the subsequent comments raise concerns about the increasing use of artificial intelligence by technology companies primarily for advertising purposes, arguing this prioritization of commercial interests risks compromising user privacy and manipulating consumer behavior. Dans suggests a potential future where AI-driven advertising automates creative and targeting processes, and expresses worry about platforms like Meta using personal data for hyper-personalized ads, potentially exposing sensitive information. The article also discusses the structural changes at OpenAI, questioning if they truly protect the organization's mission from commercial influence, while advocating for the development of open-source AI models that prioritize ethics and transparency to serve the public good. The commenters engage with these ideas, debating the shared responsibility between users and companies, the inevitability of privacy loss, the potential benefits and drawbacks of digital currency regarding financial privacy and control, and the possibility of open-source alternatives to counter commercially driven AI.This article is also available in English on my Medium page, «Who is AI for, us or Big Tech?»