Who is in Charge of CX? Market Researchers Need to Know!

CX is hot. We know that. And as an MR pro you know that CX intersects heavily with MR—indeed, one could argue that CX research is really just a subset of market research—using many of the same methodologies. But for various reasons, CX is hot… and getting a lot of C-Suite attention and budget. So as an MR pro—or team leader—you are probably thinking about how to align with this growth area. The first step: figuring out who is in charge. That's the focus of today's 8-minute Conversation for Research Rockstars.