Who Is Qualified to Write for You?

As a health professional, getting online can be a challenge. After all - your job is to see patients and make them better. Not pin, post, tweet and tumble. So what happens when you want to get online but don't have time? Sometimes you ask staff to write for you. Big mistake. But only if they aren't qualified to discuss what they are writing about. If that's the case - DON'T DO IT! You are going online to build your reputation and if you let someone who is unqualified and uneducated in the topic you are taking a HUGE risk. It's not worth it. Take a listen for some tips on how to get your content online and keep risk to a minimum.