Who Is Your Best Buyer?

If you had to sell a Cadillac, and you could get in front of any list or audience to sell it, but you only had to pick one specifically, who would you pick? The answer is not as straightforward as you may think. In a few moments, Igor will tell you the answer. And in doing so, he will also explain a timeless principle that can help you identify not only who your best buyers are, but also where to find them and how to get in front of them. So, what are you waiting for? Tune in!