Who is Your Ideal Customer? Defining ICP and Aligning Go-To-Market Teams Around It -- with Sales Assembly's Brad Rosen

All of your go-to-market teams need to buy into your ICP in order to rally around it – but doing so is easier said than done. To start, you need to define who your ideal customer is. Then, you need to closely monitor the metrics to ensure your ICP is still relevant 6, 9, and 12 months down the road. This can be especially challenging for high-growth companies who are looking to go upmarket. In this episode of Closing Time, Insightly's Chip House is joined by Brad Rosen of Sales Assembly to talk through developing and aligning around an ICP that resonates across your organization.   Want to better align your go-to-market teams? Get a free demo of Insightly's modern, scalable CRM.   Connect With:  • Brad Rosen: LinkedIn // Sales Assembly • Chip House: Twitter // LinkedIn • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube