Who made the introduction

Google says Search is turning into an agentic layer, ChatGPT traffic is tiny but converts well, and personal agents like Claude Duet and Meta's Muse start acting for you. Plus Salesforce buying Braze, and a better test for AI slop. In this episode Google says Search becomes an agentic layer, while ChatGPT's measured traffic stays tiny (need-to-know) ChatGPT drove 0.62% as many sessions as Google organic across 100 sites, but converted at 13.8% versus 3.02%; The Inference argues referrals cannot show who influenced the buyer. Source: Search Engine Journal · Search Engine Land · Marie Haynes · The Inference Personal agents arrive: Claude Duet launches, Walmart and 1Password set the terms for agents acting on your behalf (need-to-know) Claude Duet launched as a US waitlist preview, Meta's Muse exposed more than 6,800 shared conversation links, and Walmart will let shoppers cap what each agent can buy. Source: Anthropic · Ars Technica · The Verge · 1Password Salesforce buying Braze is a consolidation story that tests how open martech infrastructure will be (need-to-know) Scott Brinker calls it textbook consolidation, warns it shifts power to sellers, and bets infrastructure-era martech gets pulled more open. Source: Braze · Chief Martec Scrubbing AI tells is not the test for slop; whether someone did the thinking is (learning) In a Tenex survey of about 50 staff, half had been suspected of using AI on their own writing and nearly two thirds changed how they write to avoid it. Source: Tenex Managers struggle to judge AI-assisted work, and the junior-to-expert ladder is under strain (learning) 53% of 1,701 managers say AI makes original contributions harder to evaluate; a MAICON keynote asked where future managers will learn if AI does the tactical work. Source: monday.com · Harvard Business Review Reporting and analysis by the newsletters above. This episode summarizes and links to their work; go read the originals. Assembled and narrated automatically.