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Who Owns What? How to Build and Structure a Marketing Team | Juney Ham, Beacon episode artwork

EPISODE · Sep 21, 2020 · 48 MIN

Who Owns What? How to Build and Structure a Marketing Team | Juney Ham, Beacon

from Out of the Box · host ironSource Ltd

The average tenure of a CMO is less than 2 years - a dramatic decline from even 5 years ago. Part of that is because of marketing’s drive into revenue, according to guest Juney Ham, CEO of Beacon. But what’s driving that shift? How have marketing teams changed in recent years, and where are they going? Tune into this episode of Out of the Box to learn how strong marketing teams are structured, and the steps it takes to restructure themselves for success. Read the full transcript here: https://outofthebox.ironsrc.com/podcasts/juney-ham/

What this episode covers

The average tenure of a CMO is less than 2 years - a dramatic decline from even 5 years ago. Part of that is because of marketing’s drive into revenue, according to guest Juney Ham, CEO of Beacon. But what’s driving that shift? How have marketing teams changed in recent years, and where are they going? Tune into this episode of Out of the Box to learn how strong marketing teams are structured, and the steps it takes to restructure themselves for success. Read the full transcript here: https://outofthebox.ironsrc.com/podcasts/juney-ham/

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Who Owns What? How to Build and Structure a Marketing Team | Juney Ham, Beacon

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How long is this episode of Out of the Box?

This episode is 48 minutes long.

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This episode was published on September 21, 2020.

What is this episode about?

The average tenure of a CMO is less than 2 years - a dramatic decline from even 5 years ago. Part of that is because of marketing’s drive into revenue, according to guest Juney Ham, CEO of Beacon. But what’s driving that shift? How have marketing...

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