Who Really Drives Change on the Farm?: with Jeremy Buchman | Ep. 119

Sustainability gets talked about a lot in agriculture—but what does it actually look like at scale?In this episode of the AgCulture Podcast, Paul sits down with Jeremy Buchman, Director of Agronomy & Sustainability at McCain Foods, to break down how one of the largest food processors in the world is working directly with growers to drive real change.From regenerative agriculture adoption to the growing burden of data collection, Jeremy shares what it takes to align farmers, processors, and customers across the value chain. He explains how McCain is measuring sustainability, why data is both essential and challenging, and how their role is increasingly shifting into something that looks a lot like modern-day extension services.This conversation gives a real look at what happens between the farm and the consumer—and where the future of agriculture is actually being shaped.Listen to the episode now!MEET THE GUESTJeremy BuchmanJeremy Buchman is the Director of Agronomy & Sustainability at McCain Foods, one of the largest potato processors in the world, responsible for approximately one out of every four French fries consumed globally.In his role, Jeremy works directly with growers across North America to implement regenerative agriculture practices, improve soil health, and support long-term farm sustainability. His work sits at the intersection of agronomy, data, and supply chain coordination—helping align farm-level practices with processor requirements and consumer expectations.With a background as a grower himself, Jeremy brings a practical, on-the-ground perspective to challenges like data collection, technology adoption, and profitability. He also plays a key role in supporting growers through agronomic guidance, effectively helping fill the gap left by declining public extension services.ABOUT THE PODCASTDiscover the world of agriculture with the "Ag Culture Podcast".This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.