Who Really Has the CEOs Ear?

In this episode of The No Normal Show, we’re pulling back the curtain on who actually shapes decisions in the C-suite and why Chief Marketing Officers might be losing ground to the rising influence of Chief Communications Officers. We’re calling it the Karolina Effect, and it’s changing the power dynamics inside health systems. We also ask if Chipotle has lost its sizzle, and whether influencer marketing is shifting from storytelling to sales-driven chaos as affiliate links and TikTok shops take over. Tune in to hear what it all means for the future of healthcare marketing.Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.Join our upcoming webinar, The Future of the Health System Chief Marketing Officer, to learn how to measure marketing performance, align metrics with organizational goals, and present impactful data to the C-suite. Register here.