who rebranded Grimes?

Why is everybody saying RIP grimes? "RIP Grimes"- the business of reinvention💡claim your exclusive FREE stan store ⁠⁠https://taap.it/freestanstoreSubscribe to learn how to build a brand.Learn & Grow with me.💖 Instagram: https://www.instagram.com/zoeunlimited/💜 TikTok: http://www.tiktok.com/@zoeunlimited🖤 Listen on Apple & Spotify: http://apple.co/zoeunlimited https://open.spotify.com/show/0ZReedpR6Bf1kvHeKBuWY1🪭 All my outfits https://www.shopltk.com/explore/zoeunlimited👩🏻‍💻 LinkedIn www.linkedin.com/in/zoeunlimited🛒 Essentials https://www.amazon.com/shop/zoeunlimited📧 Business inquiries: [email protected]👉use code ZOEUNLIMITED for 10% off ALL travels on Klook https://t.ly/aA76T//🕙Timestamps: 0:00 Intro3:18 birth5:53death7:06 branding misstep 19:10 branding misstep 212:53 branding misstep 313:23 rebirth?