Who said Netflix would kill off the movies?

The article, "Who said Netflix would kill off the movies?," explores the surprising finding that Netflix subscriptions do not necessarily lead to a decline in cinema attendance. Based on a study in South Korea, the author argues that the rise of streaming platforms actually complements traditional movie theaters, with people choosing to go to the cinema for the social and sensory experience it offers. The article discusses how movie theaters are adapting to these trends by offering enhanced experiences, while streaming platforms recognize the value of theatrical releases. This suggests that digital and traditional formats are not in direct competition but rather coexist and enhance each other, creating a thriving landscape for the film industry. Original article is also available in English on my Medium page, «Who said Netflix would kill off the movies?»