Who Should You Sell To? The Truth About Customer Fit and 'Sales Debt'

Most companies don’t struggle because they can’t sell. They struggle because they sell to the wrong customers. When you truly understand your customer, everything gets easier: who to pursue, what to say in your pitch, and when to walk away. Because most companies don’t starve from lack of opportunity. They drown from lack of focus. And focus starts with knowing exactly who you should be selling to.