EPISODE · Feb 5, 2024 · 9 MIN
Who told you
from PowerPoint Tribe Global · host Powerpoint Tribe
Every day, we wake up and face life with a model of the world, a map of reality based on the knowledge we have, perspectives we've formed over years of experience and things we've been exposed to. We rely on maps/models of the world because there are too many things going on in the world for us to keep track of, so we don’t interact with the world or reality directly as it is, but via the model in our heads. This map has high-resolution areas and low-resolution areas. The high-resolution areas are things we know and can speak to in detail like knowledge about where we live, our family history (at the very least nuclear family history), where we work, what we do for work and so on. The low-resolution areas on the other hand are things we guesstimate or extrapolate based on fragments of information we have, and sometimes pure creativity - like what a day in the life of the President of Nigeria looks like. These low-resolution areas are why we have prejudices, biases and quick-fix (or rather half-baked) opinions and perspectives on subjects or domains on which we have no first-hand or bankable knowledge. Of course, both the high-resolution and low-resolution portions of the map are needed for "efficient" interaction with the world, and now and then we find that the world does not work the way we think in our heads - sometimes through painful experiences for coconut heads 😅 and other times through the experience of others, we see the gaps in our maps, and we learn and update our maps of the world. Sometimes we insist on our maps and when reality does not align with our expectations, it leads to frustration. The framing and shaping of our maps of the world go a long way in determining how we act and think - and this framing is a function of the information we interact with. This will be the focus of today’s piece. In World War 2, almost every nation produced propaganda movies to fill the population, especially soldiers, with enthusiasm for their country and, if necessary, “ginger” then to lay down their lives. Given the huge expense of this endeavour, studies were carried out in the US to test their effectiveness; the result was disappointing as the propaganda movies failed to “ginger the soldiers”. The primary reason for this was that the soldiers were aware that the movies were propaganda which discredited the message the movies tried to pass across. Nine weeks later, they ran the tests again and something unexpected happened - whoever had seen the movies expressed much more support for the war than those who had not seen it. This baffled the scientists especially as the expectation was that the message would have waned over time - amazingly, the opposite is true for propaganda; if it strikes a chord with someone, this influence will only increase over time. This is known as the sleeper effect, which posits that the source of an argument fades faster than the argument. Interestingly, this explains why advertising works; ideally, logic demands that one recognizes an advert for what it is - a white-washed and sometimes highfalutin story about a product or service packaged to get the viewer to patronize then, because which ad would talk about the downsides of their product? - and categorize and discredit the advert. But it’s quite possible that after a few weeks, you won’t remember if you picked up certain information from a well-researched article or a tacky advert. One such occurrence of this effect in the Bible is with the children of Israel in the Book of Exodus 1, before their enslavement. ”Now there arose a new king over Egypt, who did not know Joseph. And he said to his people, “Look, the people of the children of Israel are more and mightier than we;…..But the more they afflicted them, the more they multiplied and grew. And they were in dread of the children of Israel.“Exodus 1:8-9, 12 NKJV
What this episode covers
Every day, we wake up and face life with a model of the world, a map of reality based on the knowledge we have, perspectives we've formed over years of experience and things we've been exposed to. We rely on maps/models of the world because there are too many things going on in the world for us to keep track of, so we don’t interact with the world or reality directly as it is, but via the model in our heads. This map has high-resolution areas and low-resolution areas. The high-resolution areas are things we know and can speak to in detail like knowledge about where we live, our family history (at the very least nuclear family history), where we work, what we do for work and so on. The low-resolution areas on the other hand are things we guesstimate or extrapolate based on fragments of information we have, and sometimes pure creativity - like what a day in the life of the President of Nigeria looks like. These low-resolution areas are why we have prejudices, biases and quick-fix (or rather half-baked) opinions and perspectives on subjects or domains on which we have no first-hand or bankable knowledge. Of course, both the high-resolution and low-resolution portions of the map are needed for "efficient" interaction with the world, and now and then we find that the world does not work the way we think in our heads - sometimes through painful experiences for coconut heads 😅 and other times through the experience of others, we see the gaps in our maps, and we learn and update our maps of the world. Sometimes we insist on our maps and when reality does not align with our expectations, it leads to frustration. The framing and shaping of our maps of the world go a long way in determining how we act and think - and this framing is a function of the information we interact with. This will be the focus of today’s piece. In World War 2, almost every nation produced propaganda movies to fill the population, especially soldiers, with enthusiasm for their country and, if necessary, “ginger” then to lay down their lives. Given the huge expense of this endeavour, studies were carried out in the US to test their effectiveness; the result was disappointing as the propaganda movies failed to “ginger the soldiers”. The primary reason for this was that the soldiers were aware that the movies were propaganda which discredited the message the movies tried to pass across. Nine weeks later, they ran the tests again and something unexpected happened - whoever had seen the movies expressed much more support for the war than those who had not seen it. This baffled the scientists especially as the expectation was that the message would have waned over time - amazingly, the opposite is true for propaganda; if it strikes a chord with someone, this influence will only increase over time. This is known as the sleeper effect, which posits that the source of an argument fades faster than the argument. Interestingly, this explains why advertising works; ideally, logic demands that one recognizes an advert for what it is - a white-washed and sometimes highfalutin story about a product or service packaged to get the viewer to patronize then, because which ad would talk about the downsides of their product? - and categorize and discredit the advert. But it’s quite possible that after a few weeks, you won’t remember if you picked up certain information from a well-researched article or a tacky advert. One such occurrence of this effect in the Bible is with the children of Israel in the Book of Exodus 1, before their enslavement. ”Now there arose a new king over Egypt, who did not know Joseph. And he said to his people, “Look, the people of the children of Israel are more and mightier than we;…..But the more they afflicted them, the more they multiplied and grew. And they were in dread of the children of Israel.“Exodus 1:8-9, 12 NKJV
NOW PLAYING
Who told you
No transcript for this episode yet
Similar Episodes
Apr 21, 2026 ·26m
Mar 2, 2026 ·27m
Mar 2, 2026 ·8m
Feb 25, 2026 ·14m
Jan 14, 2026 ·32m