Who we intend to be.

In this episode of Dream Big, Move Fast, Josh Phegan and Phil Harris look at the journey from who we are now to who we intend to be. They reflect on designing a memorable brand experience, why the look and feel of the physical branding is secondary, defining who you're serving, asking the questions that build relationships and get you the business, and setting your business standards. They talk about the importance of the agent vs. the agency, using classic brand attributes, defining yourself and setting your intentions, and making your brand identity accessible. They end on the principle that people don't buy from a brand, they join it.