WHO WINS WHEN AMAZON PULLS BRANDS FROM ITS STORE?

fIfIf you’re looking to buy a new USB cable, wireless charger, or that fast-charging USB power brick that didn’t come with your new $1,000 phone (but definitely should have), there’s a typical process many people go through. You open Amazon’s site in a new tab or the app on your phone, type in the thing you’re looking for, scan some review scores, and click Buy It Now. Except now, some of the very best chargers, cables, and wireless pads have disappeared — products that reviewers like us independently recommended and that you could buy at more attractive prices than other brands. Today, a search for USB-C or wireless chargers on Amazon will still turn up products from Anker, Apple, and AmazonBasics, as well as many obscure brands with alphabet-soup-style names. But you won’t find options from a bunch of popular brands that were there just a few months ago. Numerous brand lines have been wiped from Amazon’s storefront, leaving fewer, sometimes less-desirable options for consumers looking for these products.