Who Won the Super Bowl Booze Ad Battle? Plus, BORGs Explained

Marketing and ad executives break down the winners and losers of this year's beverage-alcohol Super Bowl ad battle. Deb Gabor, CEO of Sol Marketing, and Mario Natarelli, managing partner of MBLM, each share an industry insider's view on the ads for Bud Light, Miller Lite, Coors Light, Michelob Ultra, Crown Royal, Remy Martin and more.   Also, Brewbound reporter Zoe Licata explains the BORG (Black Out Rage Gallon) trend of mixing water, vodka and flavor packets into a gallon jug.