Whoever Answers the Phone Wins: The Hidden Cost of Missed Calls Featuring Erika Sanchez, EP 264

Five missed phone calls could be costing your practice $5,000 to $10,000 a month — and most practice owners have no idea it's happening. In this episode, Tracy Cherpeski talks with Erika Sanchez, CEO of Healthcare Call Center, about the hidden gap between marketing spend and practice growth.  Erika's team, built almost entirely of stay-at-home moms working from home across the country, has helped healthcare practices triple their lead-to-new-patient conversion. She breaks down why nearly half of new patient inquiries come in after hours, why speed to lead can make or break a new patient relationship, and the simple three-question framework her team uses to build trust in under two minutes.  Tracy and Erika also dig into why patients still want a human voice, not a bot, when it comes to their health — and why the disconnect between marketing agencies and front desk teams is one of the most common, and most fixable, problems in healthcare practice growth.  Read the full show notes, memorable quotes, and key takeaways.  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn  Business LinkedIn Page