Whole Foods to Open Low-Cost Chain

 Whole Foods recently announced that the company would be launching a low-cost variant of its existing brand targeted at millennial consumers.  This move is in line with overall trends in the US grocery market, where discount grocers have seen rapid growth over the last few years.  This podcast goes in-depth into the competitive landscape and potential strengths for this new brand.  Listen for complete insights.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.