Whole Product Thinking with Roger Snyder of the 280 Group

Ever wanted to have a framework for your product that covers ALL of it?  Ever wondered how some product leaders seem to have their entire product just “work”.  It helps to have the best framework to help you do that.  In this episode of the podcast Roger Snyder, VP Marketing for the 280 Group joins us to discuss Whole Product Thinking. While this has been around for a while (going back to Jeffrey Moore’s Crossing the Chasm in the 90’s) it’s such a fundamental framework for Product Management that it’s worth considering in detail.  Roger gives us loads of great examples of Whole Product Thinking and we have a brilliant discussion about how this can help you in your role as a Product Leader.  The 280 Group produce some amazing content so have a look at the show notes below and check them out for yourself.  Roger was a great guest and I’m really looking forward to talking to him again in the future.  Links to the resources mentioned in the podcast: Blog Post w/webinar slide deck included – Whole Product Concept – A Quick Guide for the Expert PM Blog Post – Product Owner vs. Product Manager Exploration 280 Group Free Resources