EPISODE · Aug 11, 2026 · 4 MIN
Wholesalers Plan to Thin Craft, Beyoncé Buys Out LVMH
from AlcBev in Five
Tamarron Survey: Wholesalers May Cut Regional, Local Craft. Tamarron Consulting's annual survey of 170 wholesalers reports distributors may drop regional and local craft brands over the next year, a route-to-market signal for brewers heading into book negotiations. (Brewbound) Beyoncé Buys Out LVMH Stake in SirDavis Whisky. LVMH confirmed Beyoncé has taken full ownership of SirDavis American Whisky less than two years after launch, with terms undisclosed, a test of how celebrity-founded spirits brands restructure after a big-house debut. (storyboard18.com) Cutwater Reported Fastest-Growing US Alcohol Brand, Up 104%. The Spirits Business reports AB InBev's Cutwater grew 104% over the past 12 months to become the fastest-growing brand in US alcohol, a reference point for spirits-based RTD share gains. (The Spirits Business) Also moving today: Could bad news be coming for Jack Daniel's parent? New warning sign released (Lexington Herald Leader, Market Screener) Tilray to cease brewing at Terrapin site in US (Just Drinks, Brewbound) How US drinkers fell out of love with Bud Light (Financial Times News) Tequila giant Becle makes direct India push, appoints Shweta Jain as MD (Economic Times) Get AlcBev in Five in your inbox every weekday: https://alcbevinfive.com
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What this episode covers
Brewbound reports that 57.6% of wholesalers surveyed in Tamarron Consulting's annual Brewer Partnership Compass say they plan to de-emphasize or reduce SKUs of regional craft beer next year, a finding drawn from 170 wholesalers. Storyboard18 reports Beyoncé has taken full ownership of SirDavis American Whisky after buying out LVMH's stake, with LVMH confirming the transaction and terms undisclosed. The Spirits Business reports AB InBev's Cutwater grew 104% over the past twelve months on Circana off-trade dollar sales, which the company calls the fastest growth in US alcohol. Also covered, a Citi negative catalyst watch on Brown-Forman, Tilray ending brewing at Terrapin's Athens site, Bud Light's media spend down 14%, and Becle going direct in India.
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Wholesalers Plan to Thin Craft, Beyoncé Buys Out LVMH
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