WholeStory 10.26: Circana - GLP-1 wholesale impact

In this new episode of WholeStory, we're joined by Ananda Roy, SVP of Global Thought Leadership at Circana to explore one of the biggest consumer health trends reshaping food and drink: GLP-1 medications. With millions of people now using weight-loss drugs such and usage continuing to rise in the UK, the conversation looks at what this means for wholesalers, suppliers, retailers and foodservice operators. We dive into how GLP-1 users are changing the way they shop, eat and consume food and drink, and why this is a trend businesses can’t afford to ignore. From portion sizes and snacking habits to protein demand, healthier choices and changing basket spend, the episode explores the commercial implications already emerging across the supply chain. Circana also shares insight into how consumer behaviour is evolving more broadly, why the trend is unlikely to disappear any time soon, and what wholesalers should be thinking about now to stay ahead of shifting demand. A fascinating deep dive into a fast-moving topic that is set to have long-term implications for the food and drink sector.