WholeStory 12.26: Coca-Cola Europacific Partners - World Cup ready

In this new episode of WholeStory, we’re joined by Coca-Cola Europacific Partners to explore how wholesalers can get ready for one of the biggest commercial opportunities of the year:  the Fifa World Cup. From high-impact depot activations to driving footfall, engagement and sales across pubs, bars and foodservice, the conversation looks at how major sporting moments can create real value for wholesale businesses when suppliers and wholesalers work together effectively. The episode also explores changing consumer behaviours around live sport, social occasions and food-to-go, alongside the growing importance of collaboration across the supply chain to turn excitement around the tournament into measurable sales growth. Packed with practical insight, activation ideas and commercial opportunities, this is essential listening for wholesalers looking to make the most of a huge trading moment.