WholeStory 6.26: Castell Howell x Open Info

What did wholesale look like in the 1990s compared to today? And where is it heading next? In this packed new episode of WholeStory, we’re joined by some of the team at Castell Howell alongside OpenInfo co-founder Tom Morrison to explore how the wholesale landscape has transformed over the past three decades. From the early days of manual processes and relationship-led trading to today’s fast-moving, data-driven environment, this conversation reflects on what’s changed, and what hasn’t. As Castell Howell share their journey and growth, we hear how strong culture, customer focus and adaptability have remained constant, even as technology reshapes the way wholesalers operate. The discussion also turns to the role of AI and digital tools, and how solutions like OpenInfo are helping wholesalers unlock smarter decision-making, improve efficiency and future-proof their businesses. This episode is a must-listen for wholesalers and suppliers looking to understand how the sector is evolving and how to stay ahead.