WholeStory - 7.26: Monsoon Consulting episode artwork

EPISODE · Mar 27, 2026 · 26 MIN

WholeStory - 7.26: Monsoon Consulting

from WholeStory - An FWD Podcast · host Food & Drink Wholesale UK

Resilience is a word we hear a lot in wholesale, but what does it actually mean in practice? In this episode of WholeStory, Zara Baker is joined by Bharat Sharma, Founder & CEO of  Monsoon Consulting and Apex B2B to talk about the real operational pressures facing wholesalers today, from tight margins and complex pricing to customer expectations and digital systems that don’t always talk to each other. The conversation also reflects on some of the key conversations coming out of last month’s FWD Business Lunch and explores how platforms like Apex B2B are being developed specifically for wholesale environments. An episode focused on the real operational challenges wholesalers face every day,  and the steps businesses can take now to become more efficient, more resilient and better prepared for the future.

Resilience is a word we hear a lot in wholesale, but what does it actually mean in practice? In this episode of WholeStory, Zara Baker is joined by Bharat Sharma, Founder & CEO of  Monsoon Consulting and Apex B2B to talk about the real operational pressures facing wholesalers today, from tight margins and complex pricing to customer expectations and digital systems that don’t always talk to each other. The conversation also reflects on some of the key conversations coming out of last month’s FWD Business Lunch and explores how platforms like Apex B2B are being developed specifically for wholesale environments. An episode focused on the real operational challenges wholesalers face every day,  and the steps businesses can take now to become more efficient, more resilient and better prepared for the future.

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WholeStory - 7.26: Monsoon Consulting

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This episode is 26 minutes long.

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This episode was published on March 27, 2026.

What is this episode about?

Resilience is a word we hear a lot in wholesale, but what does it actually mean in practice? In this episode of WholeStory, Zara Baker is joined by Bharat Sharma, Founder & CEO of  Monsoon Consulting and Apex B2B to talk about the real operational...

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