WholeStory: Gold Medal Winners miniseries - Pricecheck Wholesale Star

In this latest episode, we're joined by Chloe Staniforth, winner of the Wholesale Star Award at the FWD Gold Medal Awards 2025. As Head of Marketing at Pricecheck, Chloe shares her journey from starting out as a one-person marketing function to now leading an entire team! Entering the industry through the apprenticeship route, she discovered an early flair for creating content, and never looked back. Her story is a powerful reminder that wholesale offers real, dynamic career pathways for emerging talent. Chloe reflects on taking every opportunity that’s come her way, from engaging in the Future Leaders Forum to building connections through the Women in Wholesale network at Food & Drink Wholesale UK. She discusses what she’s learned about leadership, resilience and backing yourself, as well as the commercial impact strong marketing can have in wholesale. This episode celebrates ambition, modern leadership and why wholesale is full of opportunity for those ready to step forward - exactly what makes Chloe our 2025 Wholesale Star.