Who’s It For? How to Find (and Talk to) Your Ideal Client

from The Handcrafted Podcast: The Business of making things · host Paul Mencel

In this episode of The Hand Crafted Podcast, Paul breaks down how to identify your ideal client—or "avatar"—so you can stop guessing and start connecting. He walks you through a simple, no-fluff process to define who you really want to work with, why that matters for your marketing and sales, and how knowing your avatar can completely transform how you talk about your work. Whether you’re just starting or trying to refine your brand, this 15-minute episode is a must-listen.Join the Network

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This episode is 12 minutes long.

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This episode was published on April 28, 2025.

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