Who’s Leading your Digital Transformation Strategy: the CMO, CDO, or COVID-19?

What this episode covers

COVID-19 is THE catalyst to digital transformation right now. It’s forcing CMOs and CDOs to be more nimble and agile as they develop more digital services for their customers. On top of that, they need do this in a privacy-compliant and respectful way to avoid brand reputation damage. In the final episode of our B2C Marketing series, guest Fatemeh Khatibloo, Vice President and Principal Analyst at Forrester, talks us through how CMOs and CDOs can adapt to meet customers on their terms. In addition, Fatemeh shares strategies of how brands can be mindful of consumer choice to stay on the right side of personalization, and thoughts on if marketing will ever go back to the old normal.