Who's Policing What's Inside Your Pillow? (Episode 12)

Years ago, a small family business made pillows. Real goose down, the good stuff, priced accordingly.Their competitors had figured out something cheaper. Ground-up chicken feathers, dyed and treated to look and feel like down, are sold at the same price as the real thing. There was no government agency checking. No inspector walking the floor asking what was actually inside the pillow on the shelf. Just a label, and whatever the label claimed.So the family did the only thing left to do. They bought their competitors’ pillows off the shelf, tore them open, and tested what was actually inside. Then they took what they found to the retailers and the press. They became the industry’s own fraud police because nobody else was coming....The pillow company couldn’t wait for a regulator who was never coming. Most people can’t wait for a downturn to tell them what’s actually in their portfolio, either. The check has to happen before the thing that forces it does.So, who’s checking what’s inside yours?Has anyone ever actually shown you what was inside your own portfolio, your own policy, your own plan ... or has it mostly been “So far, so good”? Tell me which one in the comments at https://livecounterflow.substack.com/. Get full access to Live Counterflow at livecounterflow.substack.com/subscribe