Who's Responsible? 4 Billion People Need Coaching and Tech Companies Got There First | With Lewin Keller

There are 120,000 certified coaches on the planet. There are 4 billion people who could use one. And right now, it's tech companies — not coaches — who are deciding what coaching means for all of them. Lewin, founder of CoachBot.ai, joins Rebecca Rutschmann for one of the most honest conversations in this series. A former Google engineer turned coach turned AI builder, he pulls no punches on the responsibility gap in AI coaching, the design mistakes organisations make, and why coaches who are sitting on the sidelines are running out of time. This is the wake-up call the profession needs — delivered with passion, data, and zero filter. What you'll take away: Why responsibility is the pink elephant nobody in AI coaching wants to talk about How a "police officer" moderating agent keeps AI coaches from going off the rails Lewin's personal journey letting go of purely non-directive coaching — and what he learned The real numbers behind the coaching access gap and why AI is the only answer at scale What organisations are fundamentally getting wrong when they implement AI coaching Why you have two to three years to build your AI literacy before you're left behind Links and resources mentioned in this episode: Lewin Keller on LinkedIn Find out more: https://vivalacoaching.com/vivapodcast/