Who's The Hero In Your Sales Story?

There can only be one hero in your sales story. It's either you or your prospect. Sadly, most sales reps make it all about themselves and it alienates their prospects. Inspired by the book Building a Storybrand, Larry Levine and Darrell Amy explore how we can make our prospects the hero, understand their challenges, and put ourselves in the position of being their guides.dar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.